Welcome to Product Team Coaching

Are product managers obsolete?

Product management is an obsolete role! AI can already understand users extremely well, can analyze the user feedback, identify patterns, generate empathetic flows and create products that look more emotionally tuned on the surface! 

But there is a catch! AI optimizes for what can be measured, giving the impression of feeling. This sounds a bit psychotic, isn’t it? 

So then I ask myself, if AI is creating the products of the future, are we optimizing for a psychopathic society, with products that are perfect, for humans with perfect efficiency but hollow? 

Maybe these questions are aiming to hit a point from far away, but lets get closer! 

Another way to approach this is: do we want to be creators, or just optimizers while AI is creating a world for us? And what if this is not a power struggle? What if it is about learning how to communicate, collaborate and create from a deep sense of meaning. 

So the exploration changes to how to create  meaningful products in a world where intelligence is a widely available commodity. This page aims to open the conversation and give the tools to train the new product managers as meaning-makers in an AI world.